After a period of historic confinement, then a summer during which we learned new gestures to live with the virus, it is now already time to go back to school.

For us, the past few months have been an opportunity to strengthen our relationships with our suppliers, to take a step back from our business, but also to move forward on new projects that we look forward to presenting to you.

As we shared with you last June, our activity has only been slightly impacted by this crisis. You have continued to support us during this complicated time and we thank you from the bottom of our hearts once again.

On the other hand, we were more worried about our partners, and more particularly our factory, which saw its orders drop by around 40%.
But thanks to you, we were able to increase our initial order volumes and thus contribute to fulfilling the production schedules.

Today, after a longer than usual summer closure, activity is gradually returning to cruising speed, which makes it possible to secure all jobs.

In Italy, where our raw material suppliers are located, the situation has also gradually improved and our partners Margom and Mastrotto are continuing their activity without major problems.

This period was conducive to reflection, and we came out of it more convinced than ever of our original purpose: to offer you sustainable products, respectful of people and the environment, thanks to short circuits and transparency...by doing our best today, and improving tomorrow.

No change of course for us, only a reaffirmation of our beliefs, and the acceleration of fundamental projects that have been close to our hearts since the beginning (sourcing of more responsible materials, eco-design, circular economy, etc.).

More than ever, we are determined to offer you sneakers that make no compromise between design, quality, comfort, ethics and price.

After this studious summer, we are happy to announce the release of two new products in the very short term:

1. A capsule collection specially reserved for women
   
   Two new models, made with the help of our best customers, which we will reveal to you next week.
   A collection that marks our desire to offer more women's models, which will complement our unisex models.
   
   
   
2. A brand new product: the Belledonne B1 .
   
   This release will mark a turning point in our brand history, with the arrival of a brand new product. A new silhouette, a new design, new materials, a new story... which we will present to you next month!

To end this back-to-school communication, we share with you the pictures of our Parisian morning walks, in B0 Essentials Black, between shadows and light.

This particular summer was the perfect opportunity to become tourists again in our own city, getting up at dawn to enjoy the grazing lights of the morning and the atmosphere of neighborhoods that are waking up.

For those who want to change from their white sneakers,
we offer you our 2 pairs in plain suede calfskin, which will go with the most dressy outfits.
Easy to care for, they are perfect for the season!

After a period of historic confinement, then a summer during which we learned new gestures to live with the virus, it is now already time to go back to school.

For us, the past few months have been an opportunity to strengthen our relationships with our suppliers, to take a step back from our business, but also to move forward on new projects that we look forward to presenting to you.

As we shared with you last June, our activity has only been slightly impacted by this crisis. You have continued to support us during this complicated time and we thank you from the bottom of our hearts once again.

On the other hand, we were more worried about our partners, and more particularly our factory, which saw its orders drop by around 40%.

But thanks to you, we were able to increase our initial order volumes and thus contribute to fulfilling the production schedules. Today, after a longer than usual summer closure, activity is gradually returning to cruising speed, which makes it possible to secure all jobs.
In Italy, where our raw material suppliers are located, the situation has also gradually improved and our partners Margom and Mastrotto are continuing their activity without major problems.

After this studious summer, we are happy to announce the release of two novelties in the very short term.

The first concerns a capsule collection specially reserved for women! Two new models, made with the help of our best customers, which we will reveal to you next week. A collection that marks our desire to offer more women's models, which will complement our unisex models.

The second release is scheduled for October, and will mark a turning point in our brand history, with the arrival of a brand new model: the Belledonne B1.
A new design, new materials, a new story... which we can't wait to present to you.

Stay tuned, we'll talk to you about all this very soon!

To end this back-to-school communication, we share with you the pictures of our Parisian morning walks, in B0 Essentials Black, between shadows and light.

This particular summer was the perfect opportunity to become tourists again in our own city, getting up at dawn to enjoy the grazing lights of the morning and the atmosphere of neighborhoods that are waking up.